Both Sides of the Table
Agency and in-house. The strategic voices in the boardroom and the ones in the weeds at 11pm. Measurement systems built around incrementality and LTV, and teams that understand not just what is working, but why.
Who We Are
About
Not a freelancer with a laptop. An embedded growth team: paid media, creative, lifecycle, and strategy run as one coordinated system, with the same operating framework behind every engagement. Built by operators who have collectively managed $225M+ in ad spend across 36 brands, for brands that treat marketing as a P&L line, not a line item. Every engagement gets the same discipline: real attribution, honest reporting, and decisions made on numbers instead of instinct.
$225M+
Ad spend managed by the operators behind Wolf of Conversions.
3.3x
Blended ROAS across the accounts our team has managed.
36
Brands scaled by the operators on this team.
15+
Years in the arena building growth engines that hold up on a spreadsheet.
Why We Exist
Marketing measured in revenue
Most agencies sell channels. Wolf of Conversions sells outcomes. The practice was built on a simple belief: marketing should be measured in revenue, and the brands that win treat paid media, creative, and strategy as one coordinated system instead of three vendors pointing fingers at each other.
The operators behind it have collectively spent 15+ years building growth engines that scale fast and hold up on a spreadsheet. Big budgets, complex signals, scrappy teams, across DTC, marketplaces, consumer brands, and ad tech. The throughline never changes: measurable growth that doesn't eat itself. That bench includes the operator who grew a paid social ad product's revenue 1,230% and lifted client LTV 350%.
AI-Native by Design
Creative moves from brief to asset to in-market test on workflows most agencies haven't built yet. Not a writing shortcut. A faster loop between insight and revenue.
Who You'll Work With
The Team
Wolf of Conversions is built as a cross-functional team, not a single point of contact. Every engagement is staffed by specialists who live in their lane and coordinate around one growth plan, not a generalist juggling everything at once.
Founder & Fractional CMO
Strategy · P&L · Exec Reporting
Owns the roadmap, exec reporting, and cross-functional oversight. In your planning meetings, not just your ad account.
Head of Paid Media
Meta · Google · TikTok
Owns channel strategy and spend efficiency across Meta, Google, and TikTok. Every dollar is tied to a CAC target and reviewed weekly.
Creative Director
Creative · Landing Pages
Leads ad creative, landing page design, and on-brand visual systems built to be tested and iterated on, not just admired.
Lifecycle & Retention
Email · SMS · CRO
Owns email/SMS flows and CRO testing across the funnel, from first click to repeat purchase.
Attribution & Funnel Analyst
Tracking · Reporting
Owns reporting and tracking, the numbers behind every decision. Reviewed against ROAS and CAC, not vanity metrics.
How We Operate
Principles behind every engagement
A few principles guide every engagement, regardless of which service lines are in scope.
Revenue-first reporting
We report against revenue and ROAS, not impressions or clicks. If a number doesn't tie back to the P&L, it doesn't make the weekly review.
Embedded, not outsourced
We work inside your planning process. Not as a vendor waiting for a brief, but as a team that shows up to the meetings where decisions actually get made.
Full-funnel accountability
Media, creative, and lifecycle are managed as one system. No channel gets to blame another when something underperforms.
Data-driven, not guesswork
Every test, every spend decision, and every creative iteration is tied to a hypothesis and a number. Never a hunch.
Want to work with the team behind the numbers?
Let's talk about where your funnel is leaking and how our team would fix it.